marketing

Five lessons businesses can learn from social media platforms

Social media has lately taken everyone by storm, rising in popularity exponentially around the world. For instance, Instagram now has over 800 million active users, while Facebook has 2 billion active users every month. Another popular social media platform is Snapchat, which has monthly active users numbering 180 million, while they send at least 3.5

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Optimize Brand Awareness By Implementing The Following Strategies

Although defined broadly, it’s safe to say that brand awareness is basically the extent to which the business owner’s target market is familiar with the distinct images, qualities, value, and ideology of the company’s goods and services. Building brand awareness is important for many reasons, one of which is that it increases the likelihood of

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6 Key Elements to a Successful Digital Marketing Campaign

Taking your business to the world wide web involves a lot more than building a website that says you’re open for business. If you’re going to reach your target audience, you’ll need to develop a digital marketing campaign that caters to them and reflects your brand. Digital marketing is essentially promoting your product and/or service over

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Is Your Email Campaign Reaching All the Right People – Tips to Consider

Email campaigns and emails blasts are a popular way for companies to market their brand, products, and services. This is even more important when you’re talking about B2B campaigns, where one business is marketing itself to another business. Email campaigns are used to share product details and information, launches, upcoming news, promotions, and more. So

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