Business

Optimize Brand Awareness By Implementing The Following Strategies

Although defined broadly, it’s safe to say that brand awareness is basically the extent to which the business owner’s target market is familiar with the distinct images, qualities, value, and ideology of the company’s goods and services. Building brand awareness is important for many reasons, one of which is that it increases the likelihood of

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Story of Phyno

He is one of the best rappers in Nigeria and one of the first Igbo rappers. We know him by his stage name Phyno but his real name is Chibuzor Nelson Azubuike. Fans of the star want to know interesting details about their icon: where is he from and what is his success story. Keep

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Working capital loans- everything you need to know about it

A businessman needs cash for everyday trading operations which is known as working capital. Such capital is required to meet day to day business expenses like payment of wages, salaries, payroll, etc. However, small business firms may not have enough cash all the time to meet such expense. So, at that time working capital loans seems

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6 Key Elements to a Successful Digital Marketing Campaign

Taking your business to the world wide web involves a lot more than building a website that says you’re open for business. If you’re going to reach your target audience, you’ll need to develop a digital marketing campaign that caters to them and reflects your brand. Digital marketing is essentially promoting your product and/or service over

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