Business

Using Customer Data to Create a More Personalized Shopping Experience

In a piece on personalized customer experience that was featured in Forbes’ Leadership section, Wall Street Journal author and customer service expert  Shep Hyken wrote: “When a customer walks into a retail store, the salesperson has two choices: simply ring up a purchase, or truly help the customer get what he or she really needs.” […]

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Inspiring Business Success Stories To Motivate You As You Seek Your Degree

There are times in everyone’s academic career that they need to some inspiration to get through a tough semester. Here are some inspiring business success stories to motivate you as you seek your degree. Sometimes all it takes to be successful with millions of sales is to find a need that no one has addressed.

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