customers

Using Customer Data to Create a More Personalized Shopping Experience

In a piece on personalized customer experience that was featured in Forbes’ Leadership section, Wall Street Journal author and customer service expert  Shep Hyken wrote: “When a customer walks into a retail store, the salesperson has two choices: simply ring up a purchase, or truly help the customer get what he or she really needs.”

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Why Customer Churn is So Detrimental for Telecommunications Companies

Customer churn is detrimental in any industry, but especially in telecommunications where people have a strong incentive to jump between providers. Estimates of churn within the industry are only 10 percent per year on the low end; but they are 65 percent on the high end. In under two years a telecom company could have to

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