Designing a Winning Furniture Marketing Strategy
Producing beautiful furniture is only one part of building up a successful furniture business these days. Since the times have changed so dramatically and the resources online depend on your furniture stores’ marketing plan, you need a strong brand that people can easily recognize. Simply put, you need to create a marketing strategy that leaves a positive impression on the minds of potential customers.
With that being said, here are some things that you need to know about today’s 2020 marketing strategies, and some keys to increasing your sales without breaking the bank.
Top Reason Why Furniture Marketing Strategies are Critical
As demographics change along with consumer buying habits, the demand for furniture is also increasing. Even though these factors make a good climate for selling your furniture, you will not be a key player in this high-level competition if you do not have a winning marketing strategy. Producing good solid beautifully constructed furniture alone cannot be your only focus. Instead, you will also need to devise a marketing plan that focuses on providing an excellent buying experience.
6 Things You Need to Do to Create an Effective Furniture Marketing Strategy
Developing a winning marketing strategy to sell your furniture does not have to be difficult or complex. However, to devise the right types of strategies, it will require a certain amount of time and effort to be the best. So, let us get started. Here are a few essential things that you will need to focus your efforts on.
1. Identify Your Target Audience — Who is the Consumer that Wants to Buy Your Furniture
Even though you may be tempted to significantly broaden your target audience to increase your sales, this is usually not the best marketing strategy in 2020. In fact, this year, the primary focus is on finding the keys to who is more apt to purchase the furniture that you are selling. For example, if you conduct an in-store survey to collect this information, you can secure specific types of data like the ages, genders, average income, employment, and the hobbies that these people enjoy most.
2. Connect with Your Target Audience by Using Social Media Networks
Social media networks should be a huge part of your plan if you know how to use them to your advantage. Before devising your plan and going all out, however, you need to know which ones will best suit your needs. This is because each target audience that you want to direct your sales communications to can be vastly different based on the need. For instance, if your target audience has been identified to be Millennials and Boomers, you may need to create a strategy that concentrates on Facebook and Pinterest.
3. Build an Email List
Once you have the communication vehicles that match your target audience, you need to keep them engaged. You can tackle this part of your marketing plan by learning how to build an email listing. This email listing will provide you with an opportunity to send out newsletters and other things about your brand and your furniture.
4. Make Your Website Unique
Your website represents your brand and its intrinsic value. Therefore, you need a site that does not look like a carbon copy of your competitor. Instead, your website needs a design that represents your creative skills in this industry.
5. KISS – Keep it Simple
After capturing the attention of the ideal customer, you need to keep them engaged. Therefore, when you are designing and posting data on your site, you need to make sure the information is valuable enough to use for everyday issues and concerns. Also, when you are posting images of your furniture, make sure that you are showing the best items in the best quality.
6. Close Sales — Make it easy for Prospective Buyers to Say Yes
Closing the sale is not only about securing the payment for the furniture that they are already buying. You need to make this customer loyal enough to the business to return for more purchases. To do this, you can offer additional incentives and discounts at the end of each sale. For instance, you need a customer retention plan that details how this should be executed.