Despite what many say email marketing is still a potent form of marketing which will yield excellent results for your business. The key to this however is making sure that you have a very clear understanding of how to construct the perfect email. A cold email mass email marketing campaign could may very well fall short if you don’t get the content right, and that is something which could cost your business time and will most definitely cost money.
So what exactly are the keys to creating the perfect marketing email? Let’s take a look.
The most important thing that we have to remember here is that your email should be simple and concise. This means getting to the heart of the issue so that you can still deliver your message even if the recipient only gives up a short amount of their attention when reading. Many fall into the trap of attempting to let the email sell the product or service. The key is to craft one compelling sentence, follow that up with a couple of hard hitting bullet points and then add a call to action below, no bluster, no filler.
Specific Calls to Action
A cold email mass email marketing campaign’s success is heavily dependent on those who engage with the call to action which you add in the mail. Beyond the quality of the content which you add to the communication, the call to action needs to be specific, what exactly is the customer going to do when they click that button?
In this piece of content you have no time for wasted words, you have to create compelling information which will maintain the reader’s attention. Using generic information or industry-specific speak is unlikely to be very engaging at all. To get this right you need to hook the reader within seconds, let them know what they are reading and why, what you want from them, what you are offering them, and why they should click the CTA to get it.
The reason it is important to understand metrics of cold email mass email marketing campaigns is that they give great data such as the bets time of arrival for your mail. Receiving emails at 4am is unlikely to yield much by way of engagement. Take small samples from your list and try out some various times during the day to get the best response rate possible.
Nailing the Landing Page
Simply because the recipient responded to the call to action doesn’t mean that the deal is done, this is just step one. In doing this the consumer is ready to hear a little more, usually with some level of apprehension. This is why the landing page has to be perfect, with the ability to provide a little bit more information about who you are and what you are offering. The email itself is just an invitation, once they arrive at the party, you have to be sure to wow the customer or they will walk away.
Stick to these basics for the best levels of success with your marketing campaign.