A scratch card is a small card with a section or sections of opaque waxy substance which may be scraped away to reveal numbers or symbols indicating whether a prize has been won in a competition. When we think of online scratch cards, the first thing that comes to mind is winning big prizes in competition and lotteries. But scratch cards can do so much more than that!
Here are the ways you can use scratch cards for more than just gambling.
What does one reveal after scratching off a traditional lottery card? Prizes! But there’s no hard and fast rule that you need to be running a lottery to reward your customers.
Printing coupons with scratch-off latex can be a great way to attract customers. You can offer a free scratch card to your customers at the point of purchase. The card could offer bonuses and other discounts on the customer’s next purchases.
Daily habit trackers
This one is useful for self-improvement brands, such as gyms, leisure centres, weight loss programs, and more. By printing a mini calendar with scratch-off panels for each day, you can enable your customers to scratch off the days where they achieved and see their progress at a glance.
While many people tend to use other tools like wall calendars and phone apps to keep a track of their progress, it’s still a good way of print marketing that depicts you’re concerned about your customers and their goals.
In addition, these scratch cards can also be used to highlight other benefits of your service. For example, if you’re offering a short course that promises fast results, you could display the entire duration of your course on your mini trackers to indicate how quickly they can be achieved.
Mini advent calendars
If you’re planning a promotional campaign early for this year’s Christmas, you can offer a mini scratch-off calendar with unique daily deals on each panel.
This is a great way to keep your extended promotional campaign going, with customers checking back in every day to see what’s on offer. And this isn’t just limited to Christmas; it’s possible to use the same concept for multi-week and even multi-month campaigns.
How to use scratch card marketing
For a winning scratch card marketing campaign, it’s important that you first decide what you want to achieve. Defining your goals can help you choose the format of your campaign and the type of competition you’ll be creating. Here are some of the examples:
The best way to grab delegates’ attention at a conference or exhibition is to offer them a freebie and a game to play. In this case, you must consider how you can keep campaign momentum going before and after the event.
Sell slow-moving ranges
Just as restaurants use ‘dish of the day’ to shift surplus ingredients, you can package up the surplus stock into an attractive scratch card marketing campaign.