You’re new at blogging and now there is even more to figure out. It seems like there is a new lesson every day. Learning how to start a blog is a great way to build a skill that can transfer into cash, so taking the time to learn is important. In this article, we are going to talk about how to design a blog your readers will actually want to visit.
Beautifully Designed
There are a few niches where you can still get away with having a website that looks like your 3rd grader put it together, but nowadays people pay a lot of attention to your website’s design. Not only does having a good website design mean that your visitors will have a good user experience, it also means that they are more likely to trust your website.
If you read this article by Mark Brinker, you will see that having a bad website can hurt your business. One of the things that will put your website in the “bad” category is having a poorly designed site so make sure it looks good as soon as your visitor clicks to your website.
Easy Navigation
When you visit a website, you want to find exactly what you want quickly and easily. The best way to do this is through the navigation. That is, if the webmaster has done a good job setting up the navigation.
When your visitor comes to your site they should be able to see the most popular selections as well as where they can search for what they are looking for. A website without a search function can drive people crazy or at least drive them away to another website.
Your website should have categories, subcategories and ways to easily access most popular content. When you give people ease of access, they are likely to stay around and consume your content. On the other hand, if you make it hard for people to find what they are looking for and have a cumbersome navigation set up, you are likely to have a high bounce rate.
Content That is Enjoyable to Read
Whether people are researching or reading for pleasure, your content needs to be an easy read. You shouldn’t use complicated words or jargon when you are talking to people that are in the discovery phase and might not understand. Speaking on your reader’s level will allow you to communicate with them effectively instead of just sounding smart but not being able to get through to them.
Another factor to think about when it comes to enjoyable content is content that is structured in a way that is visually pleasing and easy to read. You should think about breaking up your content into smaller pieces and always make sure to use subheadings. Subheadings allow people to skim through your content easily until they find what they want to read.
Your style of writing needs to remain consistent across the site since people get used to a certain tone and come back for more. Notice which pieces of content and performing the best and see if there were any differences with this content over the other pieces.
Pick Topics People Care About
If you are a new blogger, you might be blogging about things that you care about. This is fine to do, but if you want to get people on your site reading your content, you need to write about what they want to hear about. No matter how interesting you find something, if people are not looking for what you are putting out, you are not going to get readers to your site. This is why it is important to do research on what you should blog about before you start your blog.
One thing to remember is that you do not have to be a new topic. You can get inspiration from other blogs and websites. If no one has written about the topic you are writing about, there is probably a reason. Find out what the most popular topics are in your niche and start writing about them from your point of view. That is what will be unique and interesting.
Choose Your Title Wisely
You might want to create your title before you write your article or you might name it after your write your article. Whatever way you choose to do things, that is fine. What you do need to make sure that you do is pick a tile that is catching. Don’t choose something just because it is descriptive of your article. You need to make sure that your audience will be drawn to the blog post because of the title.
If you need some inspiration, look at the magazine rack the next time you are at the store. You will notice there are titles that have to do with weight loss, scandal, health and wellness and more. Use these headlines to get an idea of the techniques they use to craft the titles and then you can do it for your niche.
Conclusion
Having a hit blog isn’t an exact science. Sometimes you aren’t going to know what people want, but the above tips are going to give you the best opportunity to create a blog that people are going to love to read. Putting in the time and effort to build an engaging blog can most certainly pay off.
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