Gone are the days when people looked in the Yellow Pages to find a company that they were looking for. Google has become the modern-day Yellow Pages and, with the constant increase of people with smartphones, turning to the search engine giant for information has become easier than ever before.
There are several types of queries that people make on Google. One of these is where they know exactly the information they are looking for and where they will find it. They then type in the company’s website address into the address bar. However, there are also queries that people make where they don’t know what specifically they are looking for; however, these individuals know that they have a problem which needs to be fixed and go to Google to try and find out the solution.
The way that website owners make sure that they are found by people, who have a problem that their company can fix is Search Engine Optimisation – or SEO for short. According to one leading SEO in Manchester, the industry has developed at an unprecedented rate over the last 3-4 years as businesses scramble to take advantage of free, organic traffic. A 2018 report by Microsoft also stated that SEO was the number one hard skill that marketers should be learning.
Although this process may sound like you need to get fancy software for your website to optimise it for social media, the tools that you need to carry out SEO effectively are no more than a creative flair and an analytical ability.
The process of SEO basically entails researching what your potential customers would be searching for on Google and then incorporating these queries into their website in an extremely natural way. (By ‘natural’, what we mean is that you need to incorporate the queries into your website copy so that the text reads well.)
As the boss, the easiest way to make this happen is by attaching a blog to your site as this will allow you to mention your chosen keywords over and over again without it sounding like you’re forcing the situation. The technical term for this practice is keyword stuffing which is now frowned upon by search engines as it signals to them that you’re not prepared to put in the work to get your website to rank highly.
A Work In Progress
As we alluded to above, SEO is not a quick fix and it’s not a case of click this link and get ahead. It takes lots of effort in creating content, distributing it to social media platforms so that people can get to know about it and then analysing your Google Analytics statistics to find out what worked and then tweaking your strategy based on your findings.
But before you throw in the towel and dismiss SEO entirely, the great thing about this practice is that it produces sustainable results which will start working for you when you’re not actively marketing your site. This evergreen content attracts so much attention from Internet surfers that Google keeps on delivering it to people who make specific types of queries.
Ever-changing technology has made the world of business very exciting. There are a lot of new ways to promote your organisation that are changing every day. As a business owner, it’s up to you to try all of these out and see which one works for you.