The Definition, Functions and Qualities Of A Brand Ambassador

One of the objectives of any organization is to propagate its identity. This is in order to reach old and new customers regularly. This helps to build a solid brand identity. Brand ambassadors are key to achieving these objectives of the organization.

Brand ambassadors play very important roles in a company. They act as the voice and face of the company as well as the attitude of the brand towards their customer. This approach gives a human face to branding while it establishes a good relationship with customers.

This job is meant for people who find it easy to strike up conversations even with strangers. If you like meeting new people and find it easy to relate with them, then it is something you might consider doing.

Who is A Brand Ambassador?

When we talk about brand ambassador definition , it means what they do and the qualities they should have. This is someone employed by a company or organization to represent them. They act on behalf of the company positively thereby increasing the awareness of the company and ultimately improve sales.

An ambassador personifies the corporate identity of the company. They carry the brand’s values, ethics, principles and demeanor and this shows in their appearance, speech and attitude. Typically organizations hire brand ambassadors to spread information about their products and present a positive image. They create a buzz using various media.

This can include using word of mouth, social media, representing the organization at events and in-store. They may also conduct product demonstrations and many more. These ambassadors make use of their interpersonal skills to achieve these and more. With this, they help to encourage more customers to patronize the business they represent.

A vital component of the job of an ambassador is using their skills for promotional strategies. They use it in strengthening the relationship between customers and the company’s product. In this way, they can influence large audiences to buy as well as consume the company’s products.

Functions Of A Brand Ambassador

The main objective of an ambassador is to increase awareness and sales and they do so using different methods. They ensure to create memorable experiences for consumers. Here are a few ways they achieve this.

  • Going to areas with high foot traffic and retail centers to sample product demos.
  • Distributing materials such as flyers, posters and pop-ups.
  • Setting up marketing events to help consumers learn more about the organization.
  • Using word of mouth
  • Using guerilla marketing tactics
  • Wearing various branded items like bands, t-shirts, uniforms, hats, etc.

Other areas they work include:

  • Using social media to share contents and ads
  • Creating fan pages and inviting friends
  • Posting on message boards and many more.

You may check here for more on what an ambassador does.

Important Qualities of A Brand Ambassador

One of the greatest qualities of a brand ambassador is having the ability to connect with people and communicate effectively. The individual must be able to hold people’s attention and engage them one-on-one in conversations.

A good skill to also have is digital marketing. This will help to promote the brand online and on social media. All in all, the person must be creative, a good speaker and an intelligent writer.  An ambassador must also be service-oriented.

This is important as the person has to help both old and potential customers. You have to make them believe in the brand you are propagating. This means that you must fully understand the products or services of the company you are representing.

You must be able to answer questions from consumers and earn their trust while convincing them of your brand’s viability. To do all of these effectively, you must love being a service person, be interested in people and in attending to them.

Another characteristic an ambassador should have is a heart for learning. This will help them to be top of their game. They will know about new offerings and products enabling them to represent their company effectively. Part of this is knowing about your competition and how to use this to your advantage.

Finally, they must be ready to go in whatever direction or place the brand leads them. They should also give their all at every point.

Becoming A Brand Ambassador

Starting a job as an ambassador is easy. Some steps to follow include:

  • Build a great profile and a strong followership.
  • Register with an agency or connect with a network of influencers.
  • Put yourself out there by reaching out to companies you like to represent.
  • Use technology to your advantage.

You can find more tips on becoming one here


The role of an ambassador is critical to the success of the organization that they represent. They are people who work as foot soldiers to help carry the brand message to new customers as well as old-timers. These individuals must have good communication and interpersonal skills. They must also be service-oriented and be passionate about what they do.