Reasons Why Reputation Management Companies Exist

As with any form of media, the internet has its pros and cons and there is often the school of thought that everything which is written is to be believed. For example, if you place  photograph of a famous person and add a quote from someone else, or perhaps your own, and share it on social media, then you can bet your bottom dollar that it will be shared wide and far and that sooner or later people will believe that your philosophic quote actually came form the mouth of the person in the photograph. Because of this widespread naivety, many of us have to be incredibly careful with what is said about us online and for many, they rely on people like Reputation Management Consultants Eric Schiffer and his team to ensure that what is said online, remains facts only.

Let’s take a look at some more reasons why people may consult a reputation management company.


The internet is the worst place for ‘guilty by association’ and as a result of this, many businesses and mainly celebrities, utilize a company to remove three association. Let’s take an example from a business point of view, your business enters a partnership with a successful online seller, you have a mutually beneficial relationship for many years, it then comes to light that your ‘partner’ has been stealing from its customers bank accounts, a terrible offense. Whilst your company is squeaky clean, you can bet that the first thing that people will see when they search your name, is your affiliate to this rogue company. Hiring an online rep management company will help you to sever the ties and be represented online as the innocent firm which you really are.


Double jeopardy exists online and there are many individuals and businesses who have a permanently damaged reputation online which they can never get rid of and a reputation management company will ensure that they can. People make mistakes, companies make mistakes and we are punished for the mistakes which we make, big or small. An online reputation management company will ensure that individuals and businesses do not spend their lives paying for mistakes which they have made, and already paid their dues for.


One of the chief reasons why people hire reputation management companies is after they have had false accusations leveled at them. Often these forms of accusations are slanderous attacks which have been made with little or no evidence or basis. Despite the petty nature of many of these attacks, they can grow into an uncontrollable beast online and cause a great deal of damage and stress to those involved. Thankfully, there are many companies who can work on removing the link between yourself or your business and these weak accusations which can cause such damage. There can be smoke without fire, despite many online not believing so and many consult rep management firms not to put the fire out, but to get rid of the smoke.