Instagram is a unique tool for promoting your sports team. The platform comprises an expansive base of active users and offers intriguing opportunities for posting interesting visual content. It offers an outstanding opportunity to bring your sports team in front of target audiences. To get the benefits of using it for your sports team promotion, you can follow some effective strategies. Given below are the strategies to implement. Let’s check them one by one.
Understanding the Audience Landscape
The athletes, sports, and clubs feature unique interests. The successful promotion of sports team can be accomplished by searching Instagram users who chose your sport through their bios. This approach will give a view of the ones commanding an audience amongst certain segments of the sport. Developing this picture will help you craft a strategy evident for the social media platform.
Having an Insight of the Community
Suppose millions of users are following your page, and you are unfamiliar with it. If the latter is true, then there might be a whole lot of things that you are missing out on. It is imperative to identify the common keywords within the bios of the followers. It will help you get an idea of the type of users.
Picking Right Format Sizes
Instagram, earlier, only allowed users to post photos in the square format. Now, there are plenty of options available. But that certainly does not take off the notice of its significance of these formats. Even after so many updates and changes made on the platform, square formats rule Instagram’s business world.
Companies still now focus on choosing this format when they wish to buy Instagram likes. If you want to promote your sports team, the best way is to upload either 612 x 612 or 1024 x 1024 pixels.
Editing is an Integral Part
A fundamental reason why Instagram is a leading success for online promotion is because of its intriguing filters. These filters give users an allowance to enhance the colours and moods of the images. Analytical studies have indicated that the filtered images get more views than the ones having no filters.
People respond to the images more favourably, especially when a photo features a high exposure filter, high contrast, and warm temperature.
Use of Appropriate Motifs
The posts conveying more of the character of your team will connect to users more. Of course, you can combine a multitude of images narrating a story! You can add videos, provided they are not more than 15 seconds. Ensure you add all elements that represent a great image or video.
Use of Hashtags
Besides creating surreal images or videos, using relevant hashtags is a major part that defines an outstanding Instagram post. It is one of the most appreciated elements to present your image in the eyes of the target audience. It lets others find you on the platform through the search function. It acts as evidently as keywords in contents.
Following the aforementioned strategies will help you find the target audience base in order to promote your sports team.