Our Story

Hi, I’m Sofia Jakobsson and I’ve always been into personal growth for as long as I can remember. When my girlfriends were reading Cosmopolitan and guys my age were watching sports, I always had my head buried in a self-help book.

Being from the UK, this is something that’s often mocked, but I developed a thick skin and decided to set my own standards for the life I wanted to lead. After building a successful online business, travelling the world and surrounding myself with loving and supportive people, I urge you to set your own standards and boundaries so that you can get working on upgrading your own lifestyle.

– Sofia Jakobsson