How Video Will Dominate the Internet by 2020
They say the future is unpredictable.
While that maybe true, we know one thing is certain….
According to the Cisco VNI Forecast, videos will dominate 79% of global Internet traffic by 2020 and 377 billion minutes of videos on the Internet will be carried over into the United States each month. The equivalency of 143,491 minutes of video being downloaded every second.
In layman’s terms, it would take 1 person well over 5 million years to watch these mass amounts of videos that cross global networks every month.
One word – overwhelming. But statistics don’t lie.
With new video technology on the rise and easily accessible at our fingertips, the possibilities are becoming endless. A corporate video company can help create videos that inspire your audience and build your brand.
Think about it…
How many times a day do you open up social media apps such as Facebook, Snapchat, or Instagram and scroll past an ad campaign, how-to cooking video, or a live story?
Probably a dozen.
Because social media and video content go together like peanut butter and jelly.
But it doesn’t end there. New video technologies have already begun to infiltrate their way into our everyday society. By 2020, electronic simulations like virtual and augmented reality will be considered the norm because of the fun, multidimensional, and interactive experiences they provide.
These computer generated environments have even worked their way into the world of marketing. Virtual and augmented reality markets are expected to gain 1 billion users by 2020 and even projected to reach 215 billion dollars by 2021.
So how else will marketers benefit from this digital media takeover?
Because of this video revolution, companies should begin to increase their video marketing budgets now. In such a large world, videos have the ability to reach larger audiences and appeal to so many types of diverse people in a compelling way.
57% of millennials and 45% of Generation Z have agreed that the ads they see are getting more relevant. Most consumers and users of social media are more likely to buy products and engage with a brand after watching video content marketing.
And in the upcoming years, mobile video consumption will become the new tv. In fact, over 33 million Americans have already said goodbye to cable or satellite TV.
In other words: video marketing is the bread and butter for business advertising.
Make your brand visual because in 2020, the digital media landscape will be completely dominated by video content for business, entertainment, and education.