For many people all across the country, making the “American Dream” a reality involves being an entrepreneur and owning your own highly-successful business. With that said, most people are also aware of the rather brutal statistics that show about 50% of businesses end up closing their doors within the first five years of operation, and roughly only 30% make it past the 10 year mark.

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If you happen to be one of those who is looking to create their own dream by owning your own brewery, then there’s no doubt you want to do all you can so you can be part of that 30% that is still successful and open for business after the 10 year mark. With that in mind, it’s always helpful to take a moment and look at the ways you can in fact boost business at your brewery in 2018 and bolster your odds of success in the long-run. Here are some tips and advice that can prove to be quite useful in your efforts.

Take a Look at Success Stories

It’s always a good idea to look at those success stories in your industry that exist out there and figure out what they have done right, and how you could learn from that. Sure, they are your competition, but understanding the strengths and weaknesses of your competition can help to give you the cutting-edge.

A great example of someone who has taken a stab at the brewery business in the U.S. and has enjoyed great success is the founder of Samuel Adams, John Koch. Koch’s own family history details generations’ worth of brewing, so there was already that love and passion for it.

After graduating from Harvard Business school, he went on to work as a consultant for the popular Boston Beer Company. He took what he had learned up to that point, along with his own passion and used an Austrian beer recipe that had been handed down through his family to create his own brewery – Samuel Adams.

Today Samuel Adams is the largest brewery in America, since so many other big ones were sold to European companies.

Look at How Technology Can Improve Your Business

Having the right technology and equipment installed will also make a massive difference when it comes to how profitable and successful your business is. A great example is the Lavu brewery POS system which is an all-in-one point of sale system that can be used for payments, orders, labor, reporting, and inventory. If you’re looking to streamline operations, this is the way you can do it. You’ll be able to make use of such features as integrated payments, bar tabs, and the fact you can accept so many different payment types. This not only streamlines the process, it also improves the customer experience which can lead to more repeat business.

Get on Social Networks and Own Those Spaces

Why not let 2018 be the year that you not only create a social network presence but also learn how to use these networks to your advantage. Social networks provide you with the unique opportunity to engage with current and potential customers in real-time. You can use social networks for marketing purposes, to promote new offerings and deals, share interesting information, and really build brand awareness.

Keep in mind that the posts that are trending the most nowadays are those that contain infographics, videos, and images.

Let 2018 Be Your Year

By using these tips you’ll be setting yourself on a path that is sure to be successful not just in 2018 but also moving forward past that.